Desert: An experimental material in design objects

8 - 14 April 2019

The new collection 2019 Desert was born during an extensive period of time travelling through the desert, while the designer immersed herself into the solitude of the landscape. Alone in the element the designer took her time to observe a multitude of rocky formations with endless chromatic variations. It was this exposure to Mother Nature and the grandeur of the landscape that gave the creative spark to the Israeli designer Hagit Pincovici to translate her emotions into a collection of design objects.

The textural aspect and the porosity of the materials are inspirations which evoke emotions. The Desert is a juxtaposition of simplicity and complexity.

The actual sand is used not only for its chromatic value but also as a malleable mold that shapes the aluminum in order to create a new magic effect. 
The craftsmanship and knowledge of the artist in handling the stone preserve intact the energy of the stone itself as a mineral. 


Over the Milan Design Week 2019, HP is excited to introduce her brand new collection of unique small objects, divided into five groups, where each individual in the group differentiates itself by a small detail explored separately. In the creative process of putting the collection together the designer experiments new techniques far and beyond what she had done in previous projects, trying to explore new boundaries.

HP new Collection is hosted at Lorenzelli Gallery over the entire Milano design week 2019. Selected paintings will be used as backdrop of the collection.

Creative consultant: Daniele Lora

About Hagit Pincovici

HP was born in Tel Aviv, Israel in 1978. She graduated from Bezalel academy of art and design in Jerusalem. She has a Master degree (MA) from Domus Academy in Milano. She has been collaborating with leading Italian companies such as BAXTER, COLE, MINIFORM, among others. HP was awarded WALLPAPER design awards 2019 for her designing the collection SELENE for BAXTER. The piece GALENA was featured in the exhibition Design after Design at Museum of the Triennale in Milano. HP has been featured in several publications such as: Interni, Interior Design NY, Living, The Wall Street Journal, Domus, Frame, ElleDecor, Abitare, Forbes e molte altre. Her collections are being represented in the USA, Canada and Europe. HP currently lives and works in MILANO, ITALY.